In celebration of bringing two iconic worlds together, The Devil Wears Prada 2 and the new Mercedes-Maybach S-Class, we created a global collaboration campaign: The Art of Arrival. Combining Disney's movie footage with our original content, we delivered a glamorous, high-drama entrance. Rolled out across North America, Europe, and China, the campaign spanned cinema teaser ads shown in theaters worldwide,
print posters, and iconic runway magazine ads.