In 1974, Hyundai introduced its first concept car, the Pony Coupe.
Despite its significant influence in the automotive world, the original model was eventually lost. Fast forward to 2023: Hyundai teamed up with the car's original designer, Giorgetto Giugiaro, to recreate this legendary vehicle. Our challenge was to share this story with today’s car enthusiasts while honoring Hyundai’s heritage. So, we created the Pony Coupe’s first-ever ad—the one that should have been made in the 70s.