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creative art director / visual storyteller / cat lover 🐈
creative art director / visual storyteller / cat lover 🐈
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LIFE IS IN THE AIR

Life is in the air has lyrical connotations, but it’s also a surprisingly literal
summary of what the Bubble NEXO does—emitting seeds (life) inside bubbles (air). This phrase captures the simplicity and sustainability of hydrogen with a blend of familiarity and wit.

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the making of the bubble NEXO

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©BOREUM KIM, berlin, Germany 2024

For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity.
We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our audience.

Power Your beat

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