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creative art director / visual storyteller / cat lover 🐈
creative art director / visual storyteller / cat lover 🐈
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Power Your World

Power your art

To demonstrate the IONIQ 5's ability to power various appliances, we transformed its energy into art and live performances in nature, far from any electricity sources.
Our first campaign, "Power Your Art," featured a modern light artist creating a media art exhibition in nature, powered entirely by the IONIQ 5.
We captured both the creative process and the beauty of the artwork.

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Power your BEAT

For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity. We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our global audience.

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©BOREUM KIM, berlin, Germany 2024

For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity.
We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our audience.

Power Your beat

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