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creative art director / visual storyteller / cat lover 🐈
art director / visual storyteller / cat lover 🐈
FEATURE TREATS
For the Hyundai IONIQ 6 social campaign, we turned to an unexpected hero element: jelly. From color-shifting ambient lighting and a high-beat Bose sound system to avant-garde eco-friendly materials, we transformed the car’s key features into a series of intuitive, playful, and visually striking jelly visuals.
For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity.
We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our audience.
Power Your beat
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