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creative art director / visual storyteller / cat lover 🐈
art director / visual storyteller / cat lover 🐈
life is in the air
Life is in the air is a poetic line, but it's also true for NEXO, which is Hyundai's hydrogen car. It literally releases seeds inside air bubbles, highlighting hydrogen’s simplicity and sustainability in a clever and surprising way.
For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity.
We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our audience.
Power Your beat
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