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creative art director / visual storyteller / cat lover 🐈
art director / visual storyteller / cat lover 🐈
TIME WELL SPENT
People spend an average of two years inside a car during their lifetime.
Is this time truly lost? We created a global campaign for Mercedes-Benz’s EV range. This campaign reframes those 17,520 hours (two years) into moments of peace, intimate conversations with your loved ones, and personal freedom.
For the follow-up, "Power Your Beat," we took a DJ to a remote Portuguese cliff, where the IONIQ 5 powered a live-streamed performance, celebrating freedom and creativity.
We streamed the entire DJ set live on @hyundai Instagram channel, bringing the campaign directly to our audience.
Power Your beat
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