kulture stories:
new meets old

Hyundai and its home, Korea, share a remarkably similar DNA defined by continuous growth and evolution. Together with Korean photographer Min Hyunwoo, we explored Seoul in the IONIQ 5 and IONIQ 6, exploring heritage spots that are being redis-covered by the younger generation. Through this vibrant social campaign, the vehicles bridged the past and present of Seoul, seamlessly connecting tradition with modern life.